For big banks, FinTech companies represent both a threat and an opportunity. FinTech companies that make lending easier online, for example, threaten big banks by taking their prospective customers. However, FinTech companies that help banks make smarter decisions, increase efficiency, or serve customers on digital channels, give them an array of opportunities.
While some bank executives may feel that FinTech companies should be seen as competitors to be avoided, others are actively working with FinTech companies to incorporate their solutions and learn from their digital-first way of doing business. With the right approach, collaboration can provide measurable results.
While some FinTech companies are actively looking to take market share from big banks, many others are positioned to become collaborators. FinTech companies are often startups with limited resources and small footprints. The innovation and speed that a FinTech company can bring to the table can be a perfect complement to the size and budgets that big banks have to help new solutions grow.
FinTech companies provide a variety of attributes that big banks can benefit from.
Big banks may decide that they want to buy technology from a FinTech company, partner with them to deliver a combined offering, or even integrate a FinTech solution into a branded product.
Often big banks have entire teams dedicated to backend technology, mobile and online banking, and data and information security. These teams may decide to build certain solutions themselves, but in many other cases, it makes sense to partner with a FinTech company instead. Essentially, big banks can outsource to FinTech companies that are dedicated to a particular solution.
FinTech companies can provide capabilities that can be integrated into current processes or customer experiences for an immediate improvement that does not require upkeep by the bank. For example, a bank may decide to build their own mobile app, but integrate a FinTech solution that takes pictures of checks for remote deposits.
When collaborating with FinTech companies, banks can also benefit from rapid or cutting edge innovation without investing heavily in it. FinTech companies provide access to new concepts like cryptocurrency and AI-driven investing — all exciting new solutions that unlock opportunities for banks looking to reach new customers and serve them as their needs evolve.
When banks create their strategies for growth in 2022 and beyond, many will find that they need FinTech partners across many parts of their B2B and B2C businesses. After two years of digital acceleration brought on by the pandemic, big banks are facing a customer base that wants more online capabilities than ever before. Working with FinTech partners can help banks bring solutions to market faster. FinTech companies can help banks meet customer expectations and set the stage for future success.
Fintech is a broad term that describes any financial company that uses technology in new ways to digitize financial services or to improve the way financial transactions and processes work. With a 2020 valuation of more than $7 trillion, global FinTech is an incredibly valuable industry.